Google literally hates artificial schemes aimed at building your reputation in an unnatural way.
And guess what? They will manually penalize your website if you found using one or more of these tactics: aggressive link building strategies, inbound paid links (yes, please don't use one of those shady services promising 1000s of links for money), shallow content that yields no value to the searcher, spamming techniques.
Another one to watch out for is unnatural outbound links, which might be assumed to point out to scam websites.
And another tricky one is when your page gets hacked because of low security practices: so yes, you better watch out for plugin updates and form sanitization.
Bottom line is, get caught doing any of the above and you will possibly fall under tha radar of mother Google. Someone will manually review your web site and apply a penalty. They will inform you, but we noticed that about one every four website owners affected by the penalty just overlook the email and have no idea. The Coding Lab will check any penalty for you and identify what the problem is.
How to get rid of the penalty?
It is a bit of a lengthy process - someone at Google needs to re-review the website after the change - but with the right approach you will be good to go.
Average word count of highest ranked articles on Google
Of web pages do not have a single backlink
Trillion searches happened on Google in 2020
First of all let me clarify: SERP stands for search engine search results, and it is nothing else than the google page you get back once you type anything.
Your own website will be there somewhere, among the million of others, and our aim is to get it there to number one for the searches we identify as being the most relevant for you.
Also, little note, you can only get to number one or two if you pay as those two slots are reserved for paid advertisements. But number three is pretty amazing too.
There are many things we can do to optimise the way your result appears: the title, the description, the url, extra rich snippets highlighting answers to questions, links within website or reviews (also called structured data or schemas). During our audits we scope your website and search for it through your top keywords: once we get back the result, we analyse how it looks like and identify what can be improved.
It is usually a practice involving on site SEO and the fixes require an understanding of SEO at a professional level: that is why we also suggest how we at The Coding Lab will be able to improve your SERP results.
Did You Know?
50% of search queries nowadays are 4 words or longer.
Our audits always include both technical and on page SEO.
Our technical SEO audit will perform checks to assess that the structure on your website is SEO compliant, and has no broken links or problematic redirects.
Through our on page SEO audit we will then analyze the keywords or key phrases your are currently ranking for, and scope for potential improvements there.
It is here that we also perform checks on your meta tags and media file size.
To have a better idea of what both of those audits are examining we recommend you visit our dedicated pages for technical SEO and on site SEO.
Off page SEO includes whatever affects your ranking that is not coming from your own domain.
A good strategy is crucial here and be aware that it takes efforts and and a few months to get results.
The first thing that we verify during the audit is how many backlinks you have, and above all the quality of those links. Over the years we have seen the rise of companies specialized in selling bulk link traffic pointing to your web site. What these company don't tell is how bad are these no quality links for your SEO. As discussed above, you might also get penalized by Google.
Beyond that, we will also run checks on your main competitors to see how they rapport to you. You'll be surprised to know how little business owners seem to know about their direct competitors!
Social Media is not directly linked to your SEO scores, but it impacts it at a very deep level. Or at least, it can do impact if you know how to use it.
We run our social media audits by taking a bird's eye view of the ones you have setup (if any, of course). We ideally recommend having a presence on Facebook, Instagram, Pinterest and Twitter, but every business is different.
We run a full analysis and then come up with target audiences for each platform. Nest, we assess if the way you have been interacting with them has been successful so far. If not, we take a note and will tell you why.
A little disclaimer here: in order for us to provide a detailed audit, you need to have business accounts setup on social media. If you don't, we can still produce a report, but it won't be as detailed. Alternatively, we can set you up those business accounts (they are free, don't worry) and then wait a few weeks to gain useful data. The process will be a little longer, but you will get more usable data.
How much does an seo audit cost?
Ok, but what does seo stand for?
How many seo keywords should I use?
How many links should I have per page?
Does social media help SEO?
How long does an SEO audit take?